In a market-first initiative that forms part of Asda’s promise to ‘Reduce, Reuse, and Recycle more’, the supermarket today announces that its new Extra Special Easter egg range will be packaged in 98% less plastic – saving a total of 16 tonnes year-on-year. To do this without compromising the quality of the chocolate egg inside, the move will see the egg change from a wider, round shape to a thinner, oval one; meaning it does not need to be supported by plastic packaging, and instead uses recyclable cardboard. Customers needn’t…
Read MoreAsda removes 16 tonnes of plastic packaging from new Easter egg range
