Econometrics has new relevance right now for those wanting to make marketing more accountable, more effective and more profitable. This is according to industry experts who have set out a strong case for the statistical method in a new IPA publication, Econometrics and the C-suite – evidence-based decision-making for business, unveiled at the IPA’s flagship EffWorks Global 2023 Conference. In an expansive introduction for the new IPA report, adam&eveDDB’s Global Head of Effectiveness Les Binet explains the value of econometrics and outlines the two core reasons for why its use…
Read MoreIndustry experts assert value of Econometrics to C-suite in new IPA report
