Tag: Ecotone

Clipper Brings Joy To January With Impactful Campaign Targeting Millennials

Stuart Mitchell

Clipper’s Infusions range will hit screens for the first time following double-digit growth Clipper Teas is kicking off the year with an extension of its ‘There’s Tea Then There’s GOOD Tea’ marketing campaign, designed to drive awareness of its natural, fair and delicious teas, and disrupt the habitual tea category by attracting younger consumers. The organic and Fairtrade tea brand owned by Ecotone UK, is set to advertise its naturally flavoursome infusions range on video-on-demand for the first time whilst helping to reconnect consumers to nature in an integrated marketing…

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Ethical Marketing Podcast – 11 – Stuart talks to Adele Ward Marketing Director of Ecotone

Stuart Mitchell

Welcome to our latest podcast, in this episode Stuart chats to Adele Ward from Ecotone, if you read the webpage you’ll have been aware of Ecotone. About our guest: Adele is Marketing Director at pioneering sustainable food company Ecotone UK, which owns change-making and market-leading brands Clipper Teas, Whole Earth, and Kallo.  An accomplished and commercially-savvy marketeer, Adele’s expertise stretches across strategy development and brand building for both national and challenger brands. She Specialises in the full breadth of marketing from consumer and category insight to full 350 activations.  No…

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Ecotone becomes the world’s highest scoring global food business in B Corp re-certification

Stuart Mitchell

Ecotone, Europe’s leading champion in organic, plant-based and Fairtrade food, has released its latest sustainability report and Food for Biodiversity action plan. The report coincides with Ecotone’s B Corp re-certification, becoming the world’s highest scoring global food business with 116.5 points – surpassing its previous 91.7 score achieved in 2019. The average score for B Corp assessments is 50.9 with a certification minimum of 80.  The benchmark reflects Ecotone’s commitment to the highest standards of social and environmental performance, transparency, and accountability across the company and its family of purpose-driven…

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There’s No Plan Bee: Empty shop shelves in a future without bees

Stuart Mitchell

Clipper Teas, the natural and organic tea brand owned by Ecotone UK, is working closely with a top conservationist to highlight the important role of bees and other pollinators to the food industry. As part of the brand’s Organic September campaign, Clipper is working in partnership with bee expert Dave Goulson and has shared a number of thought-provoking images to demonstrate the impact on UK supermarkets if the number and species of bees and other pollinators continue to decline. The pair also reveals the popular foods that would vanish from…

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Sustainability is the fastest-growing purchase consideration

Stuart Mitchell

Despite fears of a global recession, there has been significant growth in the number of people making food and drink purchasing decisions based on sustainability, an increase of 25% in the last two years, according to a new report.  While price and quality are still the biggest considerations when grocery shopping, this has declined in the last two years, by 17% for high quality and 10% for low prices.   Consumers are beginning to see the value in paying more for products that are better for the planet with two-thirds (66%) saying they would be willing to pay more for…

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