Assimilating into a national culture can be a powerful marketing effectiveness lever – helping brands create meaningful connections, sales, and growth, according to recently published Effie UK & Ipsos report, Banter Like A Brit. Brands benefit from a +43% boost in Brand Closeness – a cornerstone of long-term brand health in Ipsos brand tracking – from going native without losing their identity, the report reveals. Any brand can benefit – global or local, big or small – but only so long as assimilation is done well, which means finding the…
Read MoreThe Latest Effie UK & IPSOS Report Shows How Assimilating Into A National Culture Can Help Brands Grow
