Tag: Ipsos

Nearly half of Gen Z say they would eat lab grown meat products, much higher than older generations

Stuart Mitchell

New research from Ipsos in the UK reveals that nearly half (47%) of Generation Z Brits say they would eat cultivated – otherwise known as ‘lab grown’ – meat products. New research from Ipsos in the UK reveals that nearly half (47%) of Generation Z Brits say they would eat cultivated– otherwise known as ‘lab grown’ – meat products. Younger people are much more likely than older generations to say they would personally eat cultivated meat, with just one in five (21%) of Baby Boomers saying they would do so.…

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IPOS Launches Ramp Up Phase with Open Call to States at UN Ocean Conference

Stuart Mitchell

The International Platform for Ocean Sustainability (IPOS) recently officially launched the ramp up phase of its operations at a high-level event aboard the OceanXplorer vessel, during the 2025 UN Ocean Conference (UNOC-3) in Nice. The launch follows the formal recognition of IPOS in the final draft of the UNOC Declaration, which cites the Platform as a key initiative to help address growing demands for credible, timely, and inclusive knowledge to support ocean sustainability. IPOS is now opening a call to States to submit requests for knowledge support during its two-year…

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The latest Effie UK & Ipsos analysis reveals that quality, independence and enrichment lie at the heart of aspiration today

Stuart Mitchell

According to the new report, Evolving Aspirations: Navigating Status, what people find aspirational today is quality over flaunted wealth and seeing themselves as the keepers and drivers of their success.  The latest volume of the Ipsos and Effie Dynamic Effectiveness series finds that in today’s world of ‘quiet luxury’, audiences prize not only acquiring enough wealth to live a secure and stable life, but also the freedom to enjoy it. It unpicks what this shift in how we perceive success means for marketers, and explains how to communicate and reflect…

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Empathy in marketing isn’t just nice, it’s good for business, new report shows

Stuart Mitchell

Empathy is an underrated and powerful business driver in marketing, according to a new report. The Empathy Gap and How to Bridge It, a new report from marketing effectiveness giant Effie and world-leading research and insights organisation Ipsos, found that marketing that demonstrates and generates a sense of ‘empathy and fitting in’ is also an effective way to drive business. According to the report – the second volume in Effie and Ipsos’ Dynamic Effectiveness series, which began with an exploration of the sales and business value of marketing that promotes equality for…

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New Effie UK Report, in partnership with Ipsos, reveals that a crisis can be a catalyst for growth

Stuart Mitchell

Crisis as a catalyst for growth is a key theme for effective campaigns, according to a report released today by Effie UK in partnership with Ipsos.  This report analyses the very best ideas that work from the latest UK Awards Winners alongside some of the finalists from the 2022 Global Best of the Best competition to illustrate wider trends apparent in the home grown winners. Here are the 5 key learnings for creative effectiveness from the report: Be ready for a crisis with a long-term strategyThe report found that winning entries…

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