Tag: Ipsos

EFFIE UK & IPSOS Report reveals: Brands that play it too safe risk missing out

Stuart Mitchell

Great Britain’s cause landscape offers brand owners plenty of opportunities for nuanced brand building and a chance to tackle real issues affecting people, according to ‘Causes and Effectiveness: What Marketers Need to Know About Aligning with Values’ – a new report from Effie UK and Ipsos. The report, the latest in Ipsos and Effie’s Dynamic Effectiveness series, was prompted by the uneasy world in which we live. At a time when backlash by some public figures against perceived “wokery” has contributed to many organisations diluting – if not  abandoning altogether…

Read More

New research suggests majority of Europeans favour human rights and environmental protection in face of EU rollback

Stuart Mitchell

New polling by Ipsos reveals that a large majority of people (75%) across 10 European countries think it is important that the European Union (EU) uphold its own environmental laws. The new survey of 10,861 people – commissioned jointly by Amnesty International and Global Witness – also found that around three-quarters of respondents said large companies should be held accountable for human rights (75%) and environmental harm (77%) across their global value chains. The findings come at a time when the EU is considering drastically weakening environmental and human rights…

Read More

The Latest Effie UK & IPSOS Report Shows How Assimilating Into A National Culture Can Help Brands Grow

Stuart Mitchell

Assimilating into a national culture can be a powerful marketing effectiveness lever – helping brands create meaningful connections, sales, and growth, according to recently published Effie UK & Ipsos report, Banter Like A Brit.  Brands benefit from a +43% boost in Brand Closeness – a cornerstone of long-term brand health in Ipsos brand tracking – from going native without losing their identity, the report reveals. Any brand can benefit – global or local, big or small – but only so long as assimilation is done well, which means finding the…

Read More

Nearly half of Gen Z say they would eat lab grown meat products, much higher than older generations

Stuart Mitchell

New research from Ipsos in the UK reveals that nearly half (47%) of Generation Z Brits say they would eat cultivated – otherwise known as ‘lab grown’ – meat products. New research from Ipsos in the UK reveals that nearly half (47%) of Generation Z Brits say they would eat cultivated– otherwise known as ‘lab grown’ – meat products. Younger people are much more likely than older generations to say they would personally eat cultivated meat, with just one in five (21%) of Baby Boomers saying they would do so.…

Read More

IPOS Launches Ramp Up Phase with Open Call to States at UN Ocean Conference

Stuart Mitchell

The International Platform for Ocean Sustainability (IPOS) recently officially launched the ramp up phase of its operations at a high-level event aboard the OceanXplorer vessel, during the 2025 UN Ocean Conference (UNOC-3) in Nice. The launch follows the formal recognition of IPOS in the final draft of the UNOC Declaration, which cites the Platform as a key initiative to help address growing demands for credible, timely, and inclusive knowledge to support ocean sustainability. IPOS is now opening a call to States to submit requests for knowledge support during its two-year…

Read More