Effie Canada, which recognizes the most effective marketing work in the country, has appointed two new co-chairs to lead the program for 2026 and 2027. Sophie-Annick Vallée, partner and chief strategy officer at independent agency LG2, and Jonelle Ricketts, head of marketing at IKEA Canada, will co-chair the Effie Canada Steering Committee, overseeing both the judging of the Effie Awards Canada and the broader program designed to amplify and elevate the impact of the winning work across the industry. ICA President and CEO and Effie Canada Executive Director, Scott Knox…
Read MoreEffie Canada Appoints Co-Chairs to Lead Next Phase of Development
