Elifelet is a volunteer-based NGO that takes care of thousands of African refugees’ children living in Tel-Aviv, Israel.andhas been working with McCann’s creative team. McCann Tel Aviv has been handling Elifelet’s advertising activity, and started off iwth the aim to increase people’s awareness for those children’s real story and the painful truth behind it, and of course, to get donations for food, clean clothes and other basic supplies. Eddie Gartsman, Creative Director of the campaign explained to us the thoughts behind it and the campaign itself: We used the new story…
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