The Data & Marketing Association (DMA) and Validity have published the ‘Email Benchmarking Report 2021’. The research reveals that Not-for-Profit organisations have seen vastly improved email metrics throughout the pandemic – as have utilities companies. According to the research, the best performing sector for click rates was Not-for-Profit, which is up to 6.9% – the highest recorded value since the study began. This impressive increase from last year’s figure (3%) could be explained by many people feeling the need to contribute and make someone else’s life better – especially charities…
Read MoreEmail engagement for Not-for-Profit organisations increases amid the pandemic
