The ASA/CAP have released a post called: Do you copy? Some tips on avoiding harmful emulation in ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Marketers must take care to ensure that their ads do not condone, encourage or unreasonably feature behaviour that could be harmful to children if emulated. Here we look to some ASA rulings to illustrate the rules in action. Marketers…
Read MoreCAP – Do you copy? Some tips on avoiding harmful emulation in ads
