A month before the big game, Enfamil, is kicking off a digital advertising campaign to raise awareness of premature birth and inspire hope for parents. Launching earlier than other ad spots of its kind, Enfamil’s campaign features preemie babies and parents, including pro football offensive tackle, Mekhi Becton, who was born 5 weeks early and grew up to be 6’7″ and 350 pounds. Ten percent of births in the U.S. are premature – where families may spend their first days or weeks in Neonatal Intensive Care Units (NICUs), which can…
Read MoreEnfamil Launches the First Premature Advertising Campaign of Football’s Biggest Game – Because Every Kickoff Should Be Great, Even an Early One
