Research by WRAP, the UK’s leading sustainability charity, found that more than half of people now view the environmental impact of clothing as severe, with two in three (63%) saying clothes made to look good and last longer are now factors in the brands and clothing they choose. WRAP warns major clothing retailers and brands that they must clearly demonstrate their commitment to making sustainable longer-lasting clothes, or risk losing sales. The findings build on earlier WRAP research which found that the public wants inventive new retail options that prolong…
Read MoreMore than half UK public worry about the environmental cost of their clothes
