Tag: Equinox

Equinox Launches “Life’s A Ball” Campaign

Stuart Mitchell

Equinox, has launched its “Life’s a Ball” campaign, celebrating Pride and the New York City Ballroom community, and benefitting House Lives Matter, the only organization for the House Ballroom Community by the House Ballroom Community. Equinox has partnered with the Icons and Legends in the New York City Ballroom community including Legendary Veronica Miyake Mugler, Legendary Chyna Prodigy, Legendary Asia Balenciaga, Legendary Tamiyah Miyake Mugler, the Icon Sinia Alaia, the Icon Leiomy Maldonado and Up-and-Coming Legendary Tati Finesse to star in the campaign. “Life’s a Ball”  honors the power and…

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Equinox Debuts Short Film “LGBTQAlphabet: Six Letters Will Never Be Enough”

Stuart Mitchell

Equinox—the high performance lifestyle leader— recently unveiled “LGBTQAlphabet: Six Letters Will Never Be Enough,” a short film that expands the definition of “LGBTQA” into a full alphabet with 26 distinct opportunities to proudly communicate who you are and how you love.  Conceived as a continuation of Equinox’s “Commit to Something” narrative, the work further explores the theme of identity addressed in the 2017 advertising campaign and reflects the incredible diversity of the LGBTQA community. Developed in close collaboration with The LGBT Community Center, director Jordan Bahat, choreographer Andrew Winghart and…

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