The first academic research study to look at how consumers use pictures and not text to engage with a brand revealed there are four behaviours people evidence through images. The research explored 29,000 pictorial posts created by individual users on the official Instagram and Facebook pages of Amazon, Apple, American Airlines and Nike. Academics at University of Glasgow Adam Smith Business School, Strathclyde Business School and ESCP Business School, Madrid, conceptualized forms and identified outcomes of customers’ engagement behaviour using images: Evidential – evidencing ownership and purchasing of a brand…
Read MoreNew Research Reveals How People Engage With Brands Using Images
