KBS & Missing Children Society of Canada launch campaign to dispel ‘stranger danger’ myth

In 2016, 45,609 Canadian children were reported missing. The popular assumption is that these children have been victims of random evil — a stranger on the street appearing out of nowhere in an unmarked white van to perpetrate his/her malignity — but the reality is quite different. In most cases, child abductors are someone the child has a pre-existing relationship with. This Halloween, creative agency KBS has partnered with the Missing Children Society of Canada to debunk this myth and to raise awareness of this frightening reality by creating a…

Read More