Herbal Essences Becomes First Mass Hair Care Brand in Mass Retailers to Meet the Strict Clean Beauty Standards of EWG VERIFIED TM

As more and more consumers ask for transparency about ingredients used in beauty products, they are also asking for their products to use ingredients they trust. Herbal Essences heard this call and is bringing two new sulfate-free botanical shampoos to the market, formulated to meet the Environmental Working Group’s (EWG) EWG VERIFIED™ stamp of approval. To be authorized to use the EWG VERIFIED™ mark, Herbal Essences meets the rigorous criterion, and provides additional information not typically found on the product label – an effort to drive greater ingredient transparency and…

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