Tag: fairtrade

Waitrose Fairtrade Bananas come out as My Waitrose customers’ favourite product of 2025

Stuart Mitchell

Waitrose has released its annual review of loyalty scheme ‘My Waitrose’ data with customers in a ‘Year in Review’, highlighting brand preference, popular product lines, and evolving customer dining habits, with a clear enthusiasm for the free coffee offering. Nathan Ansell, Chief Customer Officer at Waitrose, said: “We’re really proud of the ‘My Waitrose’ loyalty scheme – being able to give our customers exciting perks including our new ‘Little Treats’ vouchers and it’s only getting better. With customers continuing to enjoy free coffee and Essential Waitrose crowned their favourite brand,…

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Fairtrade calls for cocoa industry to invest in co-operatives to boost farmer resilience amid market volatility

Stuart Mitchell

As 2025 draws to a close, leading cocoa brands and suppliers face a decisive moment in shaping the future of sustainable supply chains. As many are shifting their strategy in light of upcoming regulations, supply and price volatility, Fairtrade calls on them to ensure their purchasing practices and programme investments put cooperatives at the front and centre.  Strong, member-led co-operatives are crucial to drive sustainable, resilient livelihoods for cocoa farmers beyond the scope or duration of specific interventions, but they can only unlock their transformative potential if they’re backed by…

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Change happens often; transformation doesn’t. Fairtrade Standards are evolving to support farmers, workers, and businesses thrive in a rapidly changing world

Stuart Mitchell

From climate change and widening social inequalities, to rising costs and an increasingly complex regulatory environment, farmers, workers, and businesses  are facing a complex range of challenges. Fairtrade International recognises that responding to these evolving needs requires innovative approaches and stronger support systems. Tapping into the organisation’s decades long experience of supporting certified organisations to thrive and achieve their goals, Fairtrade is excited to announce that its standards are evolving to make them more effective, while remaining practical to implement and firmly grounded in its core principles and values. The…

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Fairtrade increases cotton Minimum Prices to support future growth

Stuart Mitchell

As part of an effort to address inflation and increasing production costs, Fairtrade International has implemented new Minimum Prices for cotton. Approved by Fairtrade’s Standard Committee, the Minimum Prices for cotton have increased between 30 – 66 percent, reflecting the current realities of the cotton industry. The new prices went into effect on 1 October 2025. Since the last price revision, farmers have not only been dealing with inflation and increasing production costs but also mounting pressure from climate change and human rights and environmental due diligence requirements.       The…

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While keeping momentum on EUDR preparation, Fairtrade extends timeline for cooperatives to complete geolocation data collection

Stuart Mitchell

Despite these uncertainties, Fairtrade is urging companies in the coffee and cocoa sectors to keep up momentum in preparing for the regulation, including working with their suppliers to continue collecting or validating geolocation data. That way, companies can continue to test their processes for conducting due diligence, and all supply chain partners can invest in additional measures to address risks. Although compliance with the EUDR is the responsibility of companies that import or sell on the EU market, the reality is that farm geolocation data is often held by many…

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