Tag: fairtrade

Fairtrade announces its new and combined Fruits and Vegetables Standard

Stuart Mitchell

Fairtrade has completed a full review of its standards for Fresh Fruits, Fresh Vegetables, and Prepared and Preserved Fruits and Vegetables. As a result of this process, these standards have now been merged into a single Fruits and Vegetables Standard, creating a clearer and more consistent framework. Approved in 2025, the revision also aligns the requirements with the Fairtrade Trader Standard, ensuring greater coherence. The new Fruits and Vegetables Standard will replace the previous versions from 1 January 2027. Overview of key changes 1. Safeguarding against unfair trading practices The…

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Fairtrade Global Strategy 2026 – 2028: Catalyst for Resilience

Stuart Mitchell

Fairtrade International has launched its Global Strategy 2026 – 2028, a bold and innovative plan aimed at building farmer resilience and advancing fair and sustainable trade in the coming years.   The newly released Global Strategy responds directly to immediate market needs and producer realities, such as fair prices, market access, and climate adaptation. At the same time, it works to strengthen collaboration between producers and businesses enabling them to respond effectively to external pressures such geopolitical instability, climate change, evolving consumer values, and an expanding regulatory market.   “Fairtrade was built for moments like this. With decades of experience supporting farmers and workers through market, climate and supply chain…

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M&S Partners With Yeyasso Cooperative And Fairtrade To Support Cocoa Farmers In Cote D’lvoire

Stuart Mitchell

M&S is partnering with Yeyasso cooperative through a long-term initiative which will support fairer incomes for cocoa farmers in Cote d’Ivoire, one of its main cocoa sourcing regions in West Africa. The initiative has been developed in partnership with Fairtrade, building on M&S’s commitment to ethically sourced cocoa.   M&S Choc Marks bars are already made with Faitrade cocoa, but this new commitment will go further by providing long-term ‘Fairtrade Premium’ support for Yeyasso. The Fairtrade Premium is an additional payment that goes direct to farmers, who direct the funding…

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Fairtrade flower worker wage increases must be matched with higher prices

Stuart Mitchell

Fairtrade International has increased the floor wage that flower farms must pay to workers at more than 70 certified organisations across Africa, and at the same time is encouraging actors in the supply chain to pay more competitive prices for flowers.   The floor wage is the minimum wage that a Fairtrade certified farm is required to pay its workers. It is designed as a safety net to protect workers from wages that fall below internationally recognised extreme poverty levels, especially in countries/sectors where legal minimum wages are absent or very…

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Fairtrade’s Women’s School of Leadership builds confidence, skills, and opportunity

Stuart Mitchell

Women play a central role in agricultural supply chains and that’s one of the reasons why the UN has declared 2026 the Year of the Woman Farmer. From planting and harvesting to sorting, processing, and trading, their work sustains households and cooperatives. Despite this, women in agriculture operate within layers of constraint. This includes deeply rooted cultural norms that undermine their authority, gives them limited access to resources, and requires them to carry the heavy burden of the “triple role” – productive work, reproductive responsibilities, and community obligations. These overlapping…

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