Co-op moves to 100% Fairtrade South African wine in industry first commitment

Co-op has announced, in an industry first, that all of the South African wine stocked in its range, across branded and own-label, is Fairtrade. Already the world’s largest retailer for Fairtrade wine, Co-op stocks 57 Fairtrade wines, 45 being from South Africa, and latest figures show that the convenience retailer sold 14.5 million litres of Fairtrade wine in 2020. To further cement its commitment to the South African wine industry, which was hit hard by the impact of Covid-19, Co-op has invested through donations and social premium into a start-up winery, Fairroots, in Olifants River…

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