Fairtrade has unveiled a creative collaboration with London-based ‘Banana Bruiser’ artist, Anna Chojnicka, who has created a unique piece of artwork in a tribute to the banana farmers and workers overseas who grow the fruit. To mark the annual Banana Lovers’ Day (27 August), the UK’s Fairtrade Foundation commissioned Ms Chojnicka to create a bespoke piece of banana art, elaborately produced by bruising the skin of bananas. The banana in question – selected from a Fairtrade-certified bunch – depicts the portrait of Peruvian banana farmer Juan Roberto, who has been…
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Primark launches global partnership with Fairtrade
Primark has announced a global partnership with Fairtrade with the launch of a new beauty collection across all 14 markets. Part of Primark’s Wellness collection, the new range features body butter, bath oil, face cream, balm to oil cleanser, multibalm and hand cream, which are all made using Fairtrade certified shea butter and olive oil. The products will be available in a select number of stores across Europe and the U.S. The partnership was founded upon Primark and Fairtrade’s shared values of offering more sustainable products and improving the livelihoods…
Read MoreFairtrade and Earthworm Foundation Join Forces in ‘Landmark’ Partnership to Combat Deforestation
A new partnership launched by Fairtrade International, Fairtrade Africa, and non-profit organization Earthworm Foundation will work together to monitor deforestation and assess environmental vulnerability. Using Starling, a satellite monitoring tool developed by Earthworm Foundation and Airbus, the pilot project aims to capture critical deforestation data within Fairtrade cooperatives and their smallholder cocoa farmers in Ghana and Côte d’Ivoire to support these communities in better management of forest landscapes. The partnership, which comes amid the European Commission’s push to ban imports of cocoa, coffee and other commodities when production is associated…
Read MoreFairtrade and UN SDG Action Campaign Join Forces in Mobilizing Millions for the Sustainable Development Goals
Fairtrade International, the world’s leading certification for social justice and sustainability, and the UN SDG Action Campaign, a United Nations Secretary-General initiative hosted by UNDP, have joined to accelerate action towards the Sustainable Development Goals (SDGs), the two organizations confirmed recently. This new partnership will help reach new audiences in the lead up to the Global Week to #Act4SDGs, during the UN General Assembly on 16-25 September, and the UN SDG Action Awards held in Bonn, Germany on 27 September. The Awards celebrate transformative SDG initiatives that scale up sustainability…
Read MoreFairtrade joins forces with Greenhouse PR on new climate campaign for Fairtrade Fortnight
Fairtrade Foundation has joined forces with Greenhouse PR, the specialist green communications agency, to create a multimedia campaign which aims to grow visibility and understanding of the role Fairtrade plays in helping farmers overseas adapt to the climate crisis. ‘Choose The World You Want’ is a hopeful, farmer-centred initiative that demonstrates the benefits of buying Fairtrade products to support producers across the world facing the impacts of climatic disruption. To mark the start of Fairtrade Fortnight (21st Feb – 6th March), Fairtrade has commissioned a giant grass painting of Bismark…
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