Waitrose is rolling out a new mobile application today that will help the retailer assess and begin to understand the emotional wellbeing of its farm animals. The first of its kind, the app aims to manage and improve opportunities that animals have to experience a good and enriching life – a process that Waitrose hopes will help it lead further improvements to animal welfare standards across the UK. Developed by leading animal behavioural scientists at Scotland’s Rural College (SRUC) and licensed by Waitrose for trial and development for two years,…
Read MoreWaitrose new app helps the retailer assess and understand the emotional wellbeing of its farm animals
