New research from the IPA and Rare: Consulting has lifted the lid on how football clubs can best engage with their female fans, as well as the impact of the Coronavirus pandemic on wider consumption of sports among women. This second in a series of Match Day Reports, ‘On the Ball: Staying Onside with Female Football Fans’, published on 29 October, highlights how over a third of female fans (34%) intend to watch, read and talk more football in the coming season. This compared to just 10% who intend to…
Read MoreNew IPA/Rare research reveals how to engage with female football fans
