Food bank usage in Canada is at an all-time high, with more than 2 million monthly visits. One in four people in Canada lacks access to the food they need to be at their best. To meet this moment, Food Banks Canada is launching Let’s Feed Greatness (LFG), a new national brand platform developed by creative agency The Garden. Borrowing the energy of sports marketing, the campaign captures attention with the rallying cry “LFG” (“Let’s Freakin’ Go”) before revealing its twist: Let’s Feed Greatness. “Hunger steals potential—holding back ideas, energy…
Read MoreFood Banks Canada and The Garden reimagine “Let’s Freakin’ Go” as “Let’s Feed Greatness,” turning a familiar sports slogan into a call to fuel human potential.
