The ASA/CAP have released a post called: Food for thought: three top tips to make sure your food claims comply with the Ad Codes. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Section 13 of the BCAP Code and section 15 of the CAP Code contain detailed and, at times, technical rules that govern the claims marketers can make about foods. Following Brexit, the ASA…
Read MoreCAP – Food for thought: three top tips to make sure your food claims comply with the Ad Codes
