Tag: Ad Codes

ASA – Easter promotions and the Ad Codes

Stuart Mitchell

The ASA/CAP have released a post called: Easter promotions and the Ad Codes. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Easter is just around the corner – a time associated with many different things including egg hunts, hot cross buns, and lots of chocolate, and also taking advantage of seasonal promotional offers.  To avoid getting egg on your face; here are three key considerations…

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CAP – Taking care with the Ad Codes during Self Care Week 2021

Stuart Mitchell

The ASA/CAP have released a post called: Taking care with the Ad Codes during Self Care Week 2021. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Self Care Week 2021 ran from 14 – 21 November. It is an annual national awareness week that focuses on encouraging support for self-care within the individual, the family and the community. Self care can take many forms…

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CAP – Food for thought: three top tips to make sure your food claims comply with the Ad Codes

Stuart Mitchell

The ASA/CAP have released a post called: Food for thought: three top tips to make sure your food claims comply with the Ad Codes. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Section 13 of the BCAP Code and section 15 of the CAP Code contain detailed and, at times, technical rules that govern the claims marketers can make about foods.  Following Brexit, the ASA…

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CAP – Driven to distraction – In-car technology and the Ad Codes

Stuart Mitchell

The ASA/CAP have released a post called:  Driven to distraction – In-car technology and the Ad Codes. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Smart tech is big and it’s everywhere – in our homes, in our phones and wearable tech and, increasingly, in our cars.  From smartphone integration to semi-autonomous cars that can pilot themselves under the right circumstances, manufacturers are finding innovative…

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