Walmart Foundation funds cutting-edge food waste trials with WRAP

The Walmart Foundation has awarded nearly US$750,000 to WRAP, the UK’s leading sustainability charity delivering behaviour change interventions (BCIs), to develop new interventions to slash household food waste in the UK and Canada, in a partnership with the National Zero Waste Council in Canada. The UK-Canada partnership will focus on high-impact food waste behaviours and designing new interventions using WRAP’s long track record in behaviour change. Research is underway in both countries, with BCI prototypes to be piloted between March 2022 and 2023. Sarah Clayton, Head of Citizen Behaviour Change at…

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