Tag: For Good Causes

For Good Causes brings the ‘most emotionally engaging reward’

Stuart Mitchell

UK fin-tech company For Good Causes – which already enables consumers to donate their loyalty points, cash back and air miles to over 20,000 charities via brands like Vodafone, BP, Quidco and Rakuten – has announced it has expanded beyond the loyalty sector. Since its national launch in April, For Good Causes has seen thousands of consumers donate to over 2,000 charities with an average loyalty-funded donation value of £6.74. In June, the average donation value increased to £27.02 as brand campaigns featuring the For Good Causes gift card were…

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A change is on the cards for charity donations with the launch of For Good Causes

Stuart Mitchell

For Good Causes – the UK-based fin-tech company – has officially launches its innovative new scheme which is set to transform the way consumers and retailers donate to charity. For several years UK charities have been under increasing pressure as demand for their services rise, at a time when fundraising is impacted on many fronts. Now as a result of the COVID-19 crisis, charities are forecasting a 48% decline in voluntary donations despite a 43% increase in demand, according to research by the Institute of Fundraising.  Following a successful pilot,…

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