UK fin-tech company For Good Causes – which already enables consumers to donate their loyalty points, cash back and air miles to over 20,000 charities via brands like Vodafone, BP, Quidco and Rakuten – has announced it has expanded beyond the loyalty sector. Since its national launch in April, For Good Causes has seen thousands of consumers donate to over 2,000 charities with an average loyalty-funded donation value of £6.74. In June, the average donation value increased to £27.02 as brand campaigns featuring the For Good Causes gift card were…
Read MoreFor Good Causes brings the ‘most emotionally engaging reward’
