The ASA/CAP have released a post called: Technical updates to the infant and follow-on formula rules. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. CAP and BCAP have made technical updates to the information supporting the UK Advertising Codes’ rules on the advertising of infant and follow-on formula. The rules reflect legislation which creates specific controls for such advertising, including a prohibition on nearly…
Read MoreCAP – Technical updates to the infant and follow-on formula rules
