Tag: Four Paws

Food Industry Benchmark Reveals Animal Welfare Leaders Among 150 Global Food Companies

Stuart Mitchell

The latest Business Benchmark on Farm Animal Welfare (BBFAW), released today, reveals steady progress on farm animal welfare across the global food industry. A leading group of companies demonstrate that humane standards of farm animal welfare, such as providing animals with more space or using best practice methods of slaughter, is integral to their business strategy. There are concerns however that a significant block of large food companies (79%), including household names like Nestlé and McDonalds remain in ‘Tiers 5 and 6’ – the bottom two tiers – for a…

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Four Paws & Don’t Panic launch the Bear Endurance Test Campaign

Stuart Mitchell

In light of World Animal Day, animal welfare organisation FOUR PAWS launch the next instalment in their international campaign to end bear bile farming in Vietnam. The charity worked with creative agency Don’t Panic, asking members of the global public to take the ‘Bear Endurance Test’ to highlight the severity of the situation and the race against time to save these bears from captivity. A special interactive microsite was built to monitor when someone stops watching the video, delivering them a message with their ‘score’ for the test, and the…

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