The latest Business Benchmark on Farm Animal Welfare (BBFAW), released recently, shows strong levels of commitment to higher farm animal welfare standards are in place across the world’s largest food companies, but the pace of implementation remains slow across global supply chains. BBFAW is the world’s leading annual assessment of the food industry’s farm animal welfare policies, practices and performance, assessing 149 global food companies. The programme is supported by partners Compassion in World Farming and FOUR PAWS. The food companies with the highest overall ranking this year (achieving ‘Tier…
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Food Industry Benchmark Reveals Animal Welfare Leaders Among 150 Global Food Companies
The latest Business Benchmark on Farm Animal Welfare (BBFAW), released today, reveals steady progress on farm animal welfare across the global food industry. A leading group of companies demonstrate that humane standards of farm animal welfare, such as providing animals with more space or using best practice methods of slaughter, is integral to their business strategy. There are concerns however that a significant block of large food companies (79%), including household names like Nestlé and McDonalds remain in ‘Tiers 5 and 6’ – the bottom two tiers – for a…
Read MoreFour Paws & Don’t Panic launch the Bear Endurance Test Campaign
In light of World Animal Day, animal welfare organisation FOUR PAWS launch the next instalment in their international campaign to end bear bile farming in Vietnam. The charity worked with creative agency Don’t Panic, asking members of the global public to take the ‘Bear Endurance Test’ to highlight the severity of the situation and the race against time to save these bears from captivity. A special interactive microsite was built to monitor when someone stops watching the video, delivering them a message with their ‘score’ for the test, and the…
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