Leonard Cheshire release hard-hitting film ‘Journey to Independence’ to launch nationwide campaign.

Most of us take our independence for granted. The freedom to choose how we live, what we learn, where we work. The choice to go out, have lunch with friends or just pop to the shops. But with 1 in 5 of us in the UK acquiring a disability at some point in our lives, suddenly, everything becomes more challenging. What does it take, as human beings, to have the patience and energy to push through the pain and frustration, to find the strength to thrive again? ‘Journey to Independence’,…

Read More

Badger, Ratty, Mole and Toad Strike Out for a Wilder Future

Sir David Attenborough, Stephen Fry, Catherine Tate, Alison Steadman and Asim Chaudhry are backing a new campaign for The Wildlife Trusts, calling for nature’s recovery in the UK. The new ‘Wind in the Willows: Official Trailer’ brings to life the 21st century threats facing the much-loved characters from the children’s classic. The animated trailer calls on everyone to help bring our wildlife back and secure a wilder future, before it’s too late. Created by advertising agency, Don’t Panic, and produced by animation house, Rowdy, the film trailer shows how the…

Read More

Don’t Panic Appointed as The Wildlife Trusts’ Agency of Record

Environmental charity, The Wildlife Trusts, has appointed the independent creative agency, Don’t Panic as its agency of record, after a competitive pitch against five other agencies. Don’t Panic has been briefed to create a nationwide campaign delivering strategy, overarching campaign concept, creative executions, production, distribution and media buys. In what The Wildlife Trusts hopes will become their biggest public engagement campaign; their  2019 ambition is to stop the decline of the UK’s wildlife by galvanising the public into taking action for its recovery, including a call for strong laws to…

Read More

The Motor Neurone Disease Association Appoints Don’t Panic as AOR

The Motor Neurone Disease Association (MNDA), who fund and promote global research into motor neurone disease (MND) providing support to people across the UK, have appointed the independent creative agency Don’t Panic as their agency of record. After a competitive pitch, Don’t Panic have won the account, they will now look after all of MND Association’s above the line and digital strategy and campaigns. Colin Morris, Head of Digital & Communications at MND Association said “Everyone involved with the MDNA knows MND is a devastating disease. We want the public…

Read More

Sumatran Orangutan Society launch poignant film showing much-loved Jungle Book characters homeless and displaced across some of the world’s biggest urban cities.

Wildlife charity Sumatran Orangutan Society (SOS) has launched ‘Concrete Jungle’, a poignant short film, to raise awareness of the devastating impacts of forest destruction in Sumatra’s Leuser Ecosystem and promote their Rainforest Home Appeal. The film, created by Don’t Panic and produced by Eddy, shows much-loved iconic jungle characters struggling to survive on grey city streets, having lost their natural rainforest habitats. SOS hopes the film will encourage donations to their Rainforest Home Appeal, with which they aim to buy an 890 acre plot of land called Cinta Raja and…

Read More