AARP and the FrameWorks Institute recently released a new study “Reframing Aging Through Images” that concluded communicators of all types have the power to shape people’s attitudes around aging simply based on the images they utilize. The study of adults 18 and older found that images that show older adults working, engaging with other people and being active in everyday situations, such as walking or exercising, can have a positive impact on attitudes about aging. Conversely, images that show older people needing help with technology or demonstrating extraordinary physical feats, such as…
Read MoreNew Study from AARP and FrameWorks Institute Reveals Powerful Role of Imagery to Influence Consumer Attitudes
