The ASA/CAP have released a post called: How free is that free trial? I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Together with the Competitions and Markets Authority (CMA), we are reminding consumers to think carefully about ‘free trials’ that may end up costing more than they think. Consumers often sign-up to an ongoing paid subscription in order to take advantage of a…
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