Tag: Free Trials

The ASA/CAP have released a post called: Enforcement Notice on ‘free trials’ and other promotional subscription models. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Today, we published a new Enforcement Notice about the digital advertising of “free trials” and other promotional subscription models. In recent years, the subscription market has seen huge growth, in part accelerated by lockdown. Consumers can choose from a wide…

The ASA/CAP have released a post called:  Keeping your “Free Trials” trial free. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. “Free trials” can be a great incentive to draw in new customers and are offered in a wide range of sectors, from food and entertainment to beauty and leisure.  While consumers are feeling the pinch of increased cost of living, free trials of…