The IPA and the Financial Times have launched the first execution in a campaign to help business leaders better understand brand building and focus more investment in long-term branding, which in turn produces more effective advertising. This follows the publication of joint research, The Board-Brand Rift, at this year’s Cannes Lions International Festival of Creativity, which revealed that over half of business leaders rate their knowledge of brand building as average to very poor. The three-year campaign will highlight key learnings from the IPA Effectiveness Databank and the benefits of…
Read MoreIPA and FT launch campaign to improve understanding of brands
