#FuturePRoof 4: An uplifting look at BME talent

The fourth edition of #FuturePRoof has been published celebrating BAME talent. Following a crowdsourced model characteristic of the #FuturePRoof series, its aim is to reassert public relations as strategic management function and make best practice available to all. Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making, A piece on media diversity provides an important view on what happens when journalists don’t represent the communities they serve, while two further chapters deliver…

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