A new survey conducted by WFA finds that three in four companies already use GenAI or plan to use it soon. Optimism about its potential is matched by concern about the risks to brand reputation. Eight in ten have developed or are developing internal policies on use of GenAI. According to a new WFA survey, over three quarters of brand owners (78%) are using or plan to use generative AI in their marketing strategies. 45% of survey respondents indicated they are already using AI, while one in three (33%) said…
Read MoreGenAI figures in most brands’ marketing plans, says new WFA research
