GenAI | Ethical Marketing News

Eighty percent of brands have concerns about agency use of GenAI

November 5, 2024September 21, 2024 Stuart Mitchell

More than half of companies plan to review contracts with media and creative agencies. WFA releases practical guidance for GenAI contracts. Nearly two-thirds of brand owners (63%) are already using generative AI in their marketing strategies, according to new research from the World Federation of Advertisers (WFA) but many have serious concerns about the technology. Eighty percent of multinational brand owners have expressed concerns about how creative and media agency partners are using generative AI (gen AI) on their behalf and legal (66%), ethical (51%) and reputation (49%) risks…

GenAI figures in most brands’ marketing plans, says new WFA research

November 7, 2023October 1, 2023 Stuart Mitchell

A new survey conducted by WFA finds that three in four companies already use GenAI or plan to use it soon. Optimism about its potential is matched by concern about the risks to brand reputation. Eight in ten have developed or are developing internal policies on use of GenAI. According to a new WFA survey, over three quarters of brand owners (78%) are using or plan to use generative AI in their marketing strategies. 45% of survey respondents indicated they are already using AI, while one in three (33%) said…