The Genius of Play™ Launches “Play All May”

The Genius of Play, a nonprofit initiative dedicated to raising awareness of play’s vital role in child development, has announced the kickoff to “Play All May,” the first-ever month-long celebration of play! The celebration will further The Genius of Play’s mission by educating families about the benefits of play, helping parents understand how a “prescription for play” supports children, and encouraging a healthy dose of play alongside other activities. “The benefits of play are proven by decades of research and supported by leading child development experts,” said Steve Pasierb, president…

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The Genius of Play Launches New Public Service Announcement Campaign

The Genius of Play, a national movement to raise awareness about play’s critical role in child development and encourage more play in children’s lives, has announced the release of its award-winning “Dear Parents” public service announcement (PSA) campaign. Each PSA takes a unique look at play from a child’s perspective and explains to parents how a balanced mix of play offers kids a variety of benefits. “In order for kids to receive the maximum benefits from play time, they should engage in different types of play that help develop different…

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