Girl Scouts of the USA Launches CircleAround™ Powered By Girl Scouts: A Media Company and Brand for Women that Gives Back

Girl Scouts of the USA have announced the launch of CircleAround Powered By Girl Scouts, a media brand and online destination targeted to meet the needs of today’s women. CircleAround’s mission is to present a compelling, inspiring and trusted content site for women that is grounded in the values women share with powerful content tailored for women with specific messages of commonality, positivity, and usefulness.  CircleAround will curate content pieces covering Inspiration, Wellness, Work, Money, Parenting, Relationships, and News. Content in the forms of articles, long and short form blogs,…

Read More

The North Face Launches Global Effort to Celebrate the New Generation of Female Explorers

The North Face has launched a massive and first-ever global initiative focused on women, celebrating and sharing the stories of adventurous and courageous female explorers. Move Mountains is rooted in empowering the next generation of explorers and includes a multi-year outdoor adventure collaboration with Girls Scouts of the USA (GSUSA), a platform for sharing more stories of women in exploration, and a business commitment that impacts everything from representation in advertising campaigns to investment in product design. “We know better than anyone that there are plenty of women out there…

Read More

Girl Scouts Launch Campaign To Bring 2.5 Million Girls Into Stem Pipeline By 2025

Girl Scouts of the USA (GSUSA) have announced a groundbreaking national initiative to reduce the gender gap in STEM fields by bringing millions of girls into the STEM pipeline over the next eight years. Building on GSUSA’s existing efforts, the Girl Scout STEM Pledge seeks to raise $70 million, impacting 2.5 million girls by 2025. GSUSA CEO Sylvia Acevedo broke the news in front of thousands of business leaders during her keynote interview with Salesforce CEO Marc Benioff at Dreamforce, Salesforce’s annual gathering and the largest software conference in the…

Read More