Tag: North Face

The North Face sponsors the first AMGA Women’s Rock Guide Course to help recruit more women into the profession of rock guiding.

Stuart Mitchell

Historically, professional rock guiding has been a male-dominated field – and it’s time to change that. The North Face and the American Mountain Guides Association (AMGA) announce the creation of the first Women’s Rock Guide Course – a professional rock guide training course specifically for female students and taught by women of the AMGA Instructor Team. The AMGA, the country’s premiere organization for training and educating professional rock, alpine and ski guides, states that currently only 8% of its 303 Certified Rock Guides are women. There are long-standing cultural stigmas that…

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The North Face Celebrates Exploration as a State of Mind in Global Campaign Introducing “New Explorers”

Stuart Mitchell

The North Face, known for helping explorers reach the furthest limits in the outdoors for more than 50 years, today launched a global campaign to inspire the spirit of curiosity and enable a generation of new explorers through an expanded definition of exploration as a state of mind. The campaign continues a decades-long ethos for the brand – that exploration changes lives – which The North Face has enabled through product innovation, athlete expeditions and philanthropic programs like the Explore Fund™. Now, The North Face is reaching beyond the physical…

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The North Face Launches Global Effort to Celebrate the New Generation of Female Explorers

Stuart Mitchell

The North Face has launched a massive and first-ever global initiative focused on women, celebrating and sharing the stories of adventurous and courageous female explorers. Move Mountains is rooted in empowering the next generation of explorers and includes a multi-year outdoor adventure collaboration with Girls Scouts of the USA (GSUSA), a platform for sharing more stories of women in exploration, and a business commitment that impacts everything from representation in advertising campaigns to investment in product design. “We know better than anyone that there are plenty of women out there…

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