Fundraising platform GiveWheel has launched a new feature that turns the tables on event and individual sponsorship – controversially letting donors choose the charities that receive the income. The fundraiser can decide whether friends and family opt into a new DonorLed functionality – which opens up possibilities for smaller, niche causes, and charities meaningful to the donors themselves to benefit from their efforts. It won’t be for everyone, but it is hoped that donor-led fundraising can unlock charitable giving for events that don’t traditionally fundraise, and challenge donor fatigue in the sector…
Read MoreGiveWheel turns tables on event fundraising – now donors choose the cause
