Global Action Plan | Ethical Marketing News

Dentsu and Global Action Plan unveil anti-toxin mural to spotlight air pollution on Clean Air Day 2024

August 4, 2024June 25, 2024 Stuart Mitchell

Dentsu UK&I has unveiled its latest innovation in support of its long-term commitment to sustainability – an anti-toxin mural sucking pollution from the air of one of London’s most congested streets. Towering almost eight meters above passersby on Euston Road, the mural aims to raise awareness of one London’s biggest issues – air pollution. This Campaign Sucks has been developed in partnership with Global Action Plan, an environmental charity, to mark Clean Air Day 2024. It highlights the unacceptable levels of air pollution in London and educates people on the actions they can take to…

Global Action Plan Lauch #LongLiveTheLunchbox

March 28, 2019March 24, 2019 Stuart Mitchell

Popping out for a grab-and-go lunch is the height of convenience, but Global Action Plan’s Youth Panel decided that this convenience should not come at the cost of the planet. So, at the start of February, they launched Long Live the Lunchbox. A campaign connecting conscious consumers and like-minded business to combat the excessive, single-use plastic packaging which so often goes along with buying lunch out. The campaign features some of the progressive cafes and restaurants who have signed up to the Long Live the Lunchbox campaign and will happily…