New advertising spend forecasts for 100 markets worldwide show that the global ad market has largely weathered the impact of COVID-19, so far, and is on course to reach a value of US$1trn in 2025, with more than half of this money paid to just three companies: Alphabet, Meta and Amazon. This is according to WARC, the international marketing intelligence service, which publishes the findings as part of its new WARC Data Premium suite. Following on from a meteoric 23.8% rise to a total of US$771bn this year – the…
Read MoreGlobal advertising market sees record growth in 2021 – up 23.8% to $771bn
