The fifth annual Global Communication Report, New Activism, the report from the USC Annenberg Center for Public Relations in partnership with Global Alliance for Public Relations and Communication Management and other Public Relations organisations examines the evolution of activism and its impact on PR. It finds the new generation of activists are younger, more diverse, and more collaborative. They also prefer voting over protesting. Communicators believe that, due to decreasing trust in Government, activism will grow in influence over the next five years, and that “average citizens” will be one…
Read MoreGlobal Communication Report Finds New Activists Are Younger, More Diverse, More Collaborative and More Likely to Vote Than Protest
