WFA has published its third update to its Global Media Charter, building on the progress made in the areas of brand safety and measurement made possible by the previous version. The Global Media Charter 3.0 takes a wider lens on the industry than its predecessor. As such, the document gives media leaders the strategic platform to ensure that their corporate responsibility agenda is represented in the media decisions made, platforms invested in and partners selected. The new Charter identifies five key themes where focus is needed to unlock concerns and…
Read MoreWFA issues new rallying cry for fairer, safer, more transparent and more sustainable media ecosystem for global advertisers, with publication of Global Media Charter 3.0
