Global PR industry ‘roaring back’ – ICCO World PR Report 2021

Global agency heads are overwhelmingly optimistic about profitability, according to figures revealed in today’s International Communications Consultancy Organisation (ICCO) World PR Report. The report – published in partnership with Opinium – delivers a compelling snapshot of the global PR landscape, revealing the issues, trends, and opportunities for agencies across seven worldwide regions. The research uncovers a global industry confident in its recovery, with expectations for a more profitable year rising by almost fifty percent compared to last year’s report. This buoyancy is further evidenced by an astonishing 95% of respondents expecting an increase…

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