ICAS supports new Global Standards Coalition created to reduce harmful drinking

The International Council for Advertising Self-Regulation (ICAS) is delighted to support the new Global Standards Coalition, a coalition of leading retailers, business organizations, e-commerce and digital platforms, as well as advertising associations that have joined forces to further accelerate reductions in harmful use of alcohol and encourage more responsible marketing of alcohol beverages. The Global Standards Coalition, led by the International Alliance for Responsible Drinking (IARD), aims to create a positive movement that globally drives initiatives to help reduce harmful drinking and promote moderation among those who choose to drink.  The coalition will focus on proactive measures…

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