Tag: Good Is The New Cool: The Principles of Purpose

Good Is The New Cool: The Principles of Purpose, New Book Issues Call to Arms to Reboot Capitalism Towards a More Just and Sustainable Future

Stuart Mitchell

Authors, Activists and Consultants Afdhel Aziz and Bobby Jones Offer Essential Research, Timeless Principles and Interviews with Purpose Pioneers.     The global “Purpose Revolution,” driven by conscious consumers, enlightened employees, and activist investors, requires a response from businesses and a new book, “Good Is The New Cool: The Principles of Purpose,” is published today to help show how.The book offers a roadmap for prospering in the purpose-led economy, along with advice for anyone running a business and in-depth insights from leaders of 27 global brands which have a reputation for putting good at the heart…

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