WPP and Google Cloud have announced a new collaboration that will redefine marketing through the integration of Google’s Gemini models with WPP Open, WPP’s AI-powered marketing operating system already used by more than 35,000 of its people and adopted by key clients including The Coca-Cola Company, L’Oréal and Nestlé. By combining Google’s deep expertise in data analytics, generative AI (gen AI) technology and cyber security with WPP’s end-to-end marketing capabilities, global creative scale and understanding of its clients’ brands, this partnership seeks to drive a step-change in marketing efficiency and…
Read MoreWPP and Google Cloud forge groundbreaking new collaboration to lead generative AI-driven marketing into its next chapter
