The most scientifically robust litter survey ever undertaken in the UK took place over May half term across Bournemouth, Christchurch and Poole using drone technology and AI. The results support the award-winning beaches of the BCP region in addressing litter behaviors as the resort prepares for a busy summer season and influx of visitors. Thanks to funding from McDonald’s and their suppliers, the cutting-edge survey which took place over seven days, has provided unprecedented insight into the type of litter that’s being dropped, where and when across the region. The intelligence gathered…
Read MoreGround-breaking litter campaign launches in Bournemouth, Christchurch and Poole using intelligence from drone technology and AI
