Ground-breaking litter campaign launches in Bournemouth, Christchurch and Poole using intelligence from drone technology and AI

The most scientifically robust litter survey ever undertaken in the UK took place over May half term across Bournemouth, Christchurch and Poole using drone technology and AI.  The results support the award-winning beaches of the BCP region in addressing litter behaviors as the resort prepares for a busy summer season and influx of visitors. Thanks to funding from McDonald’s and their suppliers, the cutting-edge survey which took place over seven days, has provided unprecedented insight into the type of litter that’s being dropped, where and when across the region. The intelligence gathered…

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Drone technology and AI used in UK-first to tackle litter in Bournemouth, Christchurch and Poole

Bournemouth, Christchurch and Poole will be the focus of a ground-breaking pilot scheme this summer which will see drone-based technology used to tackle the issue of litter. BCP Council is partnering with the environmental charity Hubbub and McDonald’s to trial a unique approach which will see intelligence gathered from drone data to inform the future placement of bins, street cleansing schedules and behaviour change campaigns to encourage visitors to dispose of their litter responsibly.  The initiative will deploy new drone-based technology to help tackle the scourge of litter in what will…

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